Having a branded way to send over pricing to clients is a game-changer! The most common ways are by creating an unlinked website page or a PDF pricing guide (I recommend using a Canva template to create one if you choose this route)!
I’ve used both in the past, but here are 5 reasons I currently love using an unlinked website page to send pricing:
-
People are lazy and don’t like opening attachments. They’re more likely to actually open a link than a PDF attachment!
-
They can send the link to others like their parents/fiance and no one will struggle with opening the link. Picture: bride’s mom calling her saying, “I don’t know how to open this PDF.” Links are easy. 🙂
-
Easier to update a website than a PDF file if you need to make adjustments.
-
You can attach links to real wedding blogs or other parts of your website. The more you share real weddings or educate your clients (such as a blog to timeline planning tips), the more they’ll trust you! People are more likely to buy from people they can trust.
-
You can easily send the link if someone DMs you on Instagram or you’re responding to an inquiry on your phone.
What do you personally use – a webpage or a PDF? Comment below! There are definitely pros and cons to both!
xoxo,
Ali Leigh
